OUR PHILOSOPHY

VISION & MISSION

Professionalism

Technical Excellence

• Stable quality and consistent service
• Ongoing development of eco-friendly, high-quality materials
• Optimized process technologies for each industry
• Customer value through prompt, systematic technical support
Credibility

Trust

• Long-term partnerships with customers
• Real-time QMS across raw materials, processes, and products
• Quality assurance based on KS, KC, ISO, and other standards
• Trust through ongoing safety evaluations and risk management
Advancement

Innovation

• Leading next-generation materials and process technologies
• Fostering a challenging R&D culture
• Developing products and processes beyond market limits
• Securing market leadership through patents and standardization
• Stable quality and consistent service
• Ongoing development of eco-friendly, high-quality materials
• Optimized process technologies for each industry
• Customer value through prompt, systematic technical support
• Long-term partnerships with customers
• Real-time QMS across raw materials, processes, and products
• Quality assurance based on KS, KC, ISO, and other standards
• Trust through ongoing safety evaluations and risk management
• Leading next-generation materials and process technologies
• Fostering a challenging R&D culture
• Developing products and processes beyond market limits
• Securing market leadership through patents and standardization
Sustainability & Responsibility

ESG Management

ENVIRONMENT

• Environmental certifications (4 in coatings)
• HB Mark for eco-friendly building materials (4 rigid products)
• Continuous R&D of eco-friendly, high-quality materials
• Management based on international standards such as ISO 14001

SOCIAL

• 20+ years of donations and social contribution
• Regular mandatory safety training
• Employee welfare (health checks, education, long-service awards, etc.)
• Compliance with safety standards, aiming for zero accidents

GOVERNANCE

• Transparent quality and raw material management system
• Quality certifications based on KS, KC, ISO, and other standards
• Honest financial reporting and transparent disclosure
• Stakeholder communication built on trust and ethical management